China is now the world’s most powerful outbound travel market - outspending U.S. tourist by more than two times in 2016/17. During that time, China spent $261 billion versus the $123 billion generated from U.S. outbound travelers.
What is GDPR?
If you’re a marketer, you can’t have escaped hearing about the EU General Data Protection Regulation (GDPR) which comes into force on May 25, 2018. GDPR is a framework around data privacy and requirements for companies that process personal data of people in the EU, or do business in the EU. The intention of GDPR is to replace the 1995 Regulation: Directive 95/46/EC, to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy, and to reshape the way organizations across the region approach data privacy. Personal data under GDPR is defined as anything directly or indirectly identifying an individual including username, name, email, social media username, IP address, etc.
Summer comes with fewer responsibilities, more white space on the calendar and inviting weather that encourages all of us to step outside normal and into extraordinary. Or at least, that’s the message travel marketers are trying to remind potential travelers of right now - especially with Americans taking less vacation days than they have in decades, many travel marketers are reminding travelers why taking those days and going on those new adventures is important.
As the creator, curator and publisher of all of Visit Kansas City’s (also known as Visit KC) CVB, Carolyn Anderson knows a thing or two about influencers. The Social Media Manager has worked with creators from a wide array of verticals in a variety of projects. After her presentation at the destination marketing event eTourism Summit, we spoke with Anderson to get a glimpse into how she sets the influencer strategy at Visit KC and how she decides who would be the best partners.
Creating a user-generated content contest should be easy. However, for many marketers, the seemingly straightforward marketing tactic can turn into a big headache: you have website design and development to content aggregation to counting votes and managing dates, and that’s just scratching the surface.