What is GDPR?
If you’re a marketer, you can’t have escaped hearing about the EU General Data Protection Regulation (GDPR) which comes into force on May 25, 2018. GDPR is a framework around data privacy and requirements for companies that process personal data of people in the EU, or do business in the EU. The intention of GDPR is to replace the 1995 Regulation: Directive 95/46/EC, to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy, and to reshape the way organizations across the region approach data privacy. Personal data under GDPR is defined as anything directly or indirectly identifying an individual including username, name, email, social media username, IP address, etc.