Monica Watson

Recent Posts

Marketing to China's Outbound Travelers

Jun 15, 2018 10:33:05 AM / by Monica Watson

China is now the world’s most powerful outbound travel market - outspending U.S. tourist by more than two times in 2016/17. During that time, China spent $261 billion versus the $123 billion generated from U.S. outbound travelers. 

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Fantastic Influencers and Where to Find Them (And Why You Should Pay Them)

Apr 19, 2018 2:45:32 PM / by Monica Watson posted in influencer marketing, influencers, influencer, instagram influencers, destination marketing, travel marketing

As the creator, curator and publisher of all of Visit Kansas City’s (also known as Visit KC) CVB, Carolyn Anderson knows a thing or two about influencers. The Social Media Manager has worked with creators from a wide array of verticals in a variety of projects. After her presentation at the destination marketing event eTourism Summit, we spoke with Anderson to get a glimpse into how she sets the influencer strategy at Visit KC and how she decides who would be the best partners.

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Feb 21, 2018 12:03:00 AM / by Monica Watson posted in Chute News

Creating a user-generated content contest should be easy. However, for many marketers, the seemingly straightforward marketing tactic can turn into a big headache: you have website design and development to content aggregation to counting votes and managing dates, and that’s just scratching the surface.

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