China is now the world’s most powerful outbound travel market - outspending U.S. tourist by more than two times in 2016/17. During that time, China spent $261 billion versus the $123 billion generated from U.S. outbound travelers.
As the creator, curator and publisher of all of Visit Kansas City’s (also known as Visit KC) CVB, Carolyn Anderson knows a thing or two about influencers. The Social Media Manager has worked with creators from a wide array of verticals in a variety of projects. After her presentation at the destination marketing event eTourism Summit, we spoke with Anderson to get a glimpse into how she sets the influencer strategy at Visit KC and how she decides who would be the best partners.
Creating a user-generated content contest should be easy. However, for many marketers, the seemingly straightforward marketing tactic can turn into a big headache: you have website design and development to content aggregation to counting votes and managing dates, and that’s just scratching the surface.