Summer comes with fewer responsibilities, more white space on the calendar and inviting weather that encourages all of us to step outside normal and into extraordinary. Or at least, that’s the message travel marketers are trying to remind potential travelers of right now - especially with Americans taking less vacation days than they have in decades, many travel marketers are reminding travelers why taking those days and going on those new adventures is important.
As the creator, curator and publisher of all of Visit Kansas City’s (also known as Visit KC) CVB, Carolyn Anderson knows a thing or two about influencers. The Social Media Manager has worked with creators from a wide array of verticals in a variety of projects. After her presentation at the destination marketing event eTourism Summit, we spoke with Anderson to get a glimpse into how she sets the influencer strategy at Visit KC and how she decides who would be the best partners.